July 28, 2023
min read
Written by: 
Nikolaus Hilgenfeldt
Ecommerce Trends

14 Best Ecommerce Marketing Tools to Grow Sales

Do you want to connect with your target audience like never before, build unshakeable brand loyalty, and drive your revenue to unprecedented heights?

Whether you run a burgeoning startup or a well-established business, the right ecommerce tools can be the game-changers that fuel your growth.

From leveraging the power of social media to crafting personalized shopping experiences, we'll show you how to stand out from your competitors and create an unstoppable online store.

Embrace the digital revolution, and together, let's unlock the true potential of your business with the magic of the best ecommerce marketing tools.

Discovering the Best Ecommerce Marketing Tools for Your Business

When selecting the best ecommerce marketing tools for your business, it's crucial to consider your technical skills, budget, and specific needs. 

And don't forget about various factors like SEO, mobile-friendliness, on-site search, and scalability.

To help you kickstart your ecommerce journey, we have compiled a list of 14 powerful ecommerce marketing tools that can significantly contribute to your business growth.

Email Marketing Tools

Email marketing is a great way to convert potential customers into paying ones.

It lets you track real-time results and gather vital information such as open rates, clicks, bounces, and social shares.

Partnering with a professional email service provider gives you access to tailored email templates, automation tools, list management, and customer response tracking.

1. Sendlane


Transform online shoppers into devoted, lifelong customers with Sendlane's robust email and SMS marketing platform.

Personalization is the key to success, and Sendlane empowers you to customize your emails and text messages to skyrocket open rates and boost revenue.

Select from 2 flexible plans:

  • Growth Plan: Manage up to 5,000 contacts for $79 monthly (when billed annually)
  • Professional Plus Plan: Reach 10,000 contacts with an affordable rate of $208 per month (when billed annually)
  • Starter pack: 6 months of discounted access to the Growth plan for $497 (one-time payment)

2. Mailchimp


This platform offers many built-in email templates, making it a breeze to create captivating email campaigns and autoresponders, even without any knowledge of HTML/CSS.

With Mailchimp, you can effortlessly pre-schedule your emails and newsletters, streamlining your email management process.

Additionally, the platform enables you to craft targeted ad campaigns, design landing pages, and gain valuable insights into the performance of your business and email campaigns.

Mailchimp offers various paid versions ranging from $13 to $350 monthly, catering to different business needs.

However, suppose you have fewer than 2,000 email addresses in your mailing list and send fewer than 12,000 emails monthly.

In that case, you can enjoy Mailchimp's features free of charge.


Social Media Tools

The use of social media has become a valuable asset in the world of ecommerce marketing.

Using various social media platforms lets you establish genuine connections with your audience, participate in live discussions, and obtain valuable feedback.

A well-planned social media plan can significantly enhance brand recognition, build a community, and encourage organic growth via word-of-mouth.

3. Canva


Canva is a highly versatile tool for creating captivating social content.

An extensive library of templates catering to every type of social media post imaginable empowers you to design eye-catching banners and graphics for all your social media channels.

Canva provides a free version with limited features, along with 2 paid plans:

  • The Pro plan costs $12.95 per month or $119.40 annually
  • The Enterprise plan is designed for businesses, starting at $30 per user/month.

4. Eclincher


Eclincher is a comprehensive social media platform that combines all your social accounts for streamlined management.

Additionally, it offers publishing and scheduling tools.

Still, it includes essential social listening and monitoring features, influencer search capabilities, a social inbox, and much more.

Enclincher offers 3 paid plans:

  • Basic – Suitable for 1 user and 10 profiles for $65 monthly
  • Premier – 3 users and 20 profiles for $175 per month
  • Agency – 6 users and 40 profiles for $425 per month

5. Hootsuite


Hootsuite offers a robust social media marketing and management dashboard, enabling seamless handling of Twitter, Facebook, LinkedIn, and Google+ accounts.

With its user-friendly interface, you can effortlessly schedule posts and conveniently track their performance using the free version.

Hootsuite offers 4 different pricing editions, and in addition to that, they also provide a free trial option:

  • Professional – This plan is tailored for a single user, allowing them to manage up to 10 social accounts effortlessly. Comprehensive analytics, report templates, customizable reports, and optimal publishing time suggestions are also included in this package for

$99 per month.

  • Team – Includes 3 users who can manage 20 social accounts for $249 per month.
  • The Business plan is $739 per month, offering capabilities for 5 users to manage 35 social accounts. 

The Business and Enterprise plans enable the creation of paid ads from scratch and offer comprehensive analytics with options for both organic and paid content.


6. Buffer


With Buffer, you can effortlessly plan and pre-schedule your posts, comments, tweets, and updates in advance.

From the convenience of your Buffer dashboard, you can also engage with your followers and analyze the performance of your posts.

  • Even with the Free version, you can enjoy these features, with some limitations of 10 pre-scheduled posts and 3 channels.
  • To expand your capabilities, consider the Essentials plan, priced at $6 per month.
  • The Team plan costs $12 for unlimited users, collaboration, and reporting features.
  • The Agency plan is suitable for marketing agencies with 10 or more channels for $120 monthly.

7. Yotpo


As one of the largest ecommerce marketing automation platforms, Yotpo excels in displaying customer and user-generated content (UGC).

Leveraging AI, Yotpo analyzes impressions and clicks for each piece of content, enabling customizable UGC galleries tailored to your brand.

If you are a growing brand, consider the following plans:

  • Growth – Boost the impact of reviews by utilizing tools that enhance SEO and brand awareness for $15 per month
  • Prime – Enhance display optimization to gather shopper data and increase on-site conversion rates for $119 monthly.

Ecommerce Analytics Tools

Personalization is another critical aspect that sets successful online stores apart.

Utilizing customer data to tailor shopping experiences based on individual preferences and behavior creates a sense of exclusivity and enhances customer satisfaction.

Are you interested in gaining deeper insights into your online store and improving your understanding of your visitors? 

Look no further than these powerful analytics tools.

8. Google Analytics 


Understanding customer behavior and preferences is crucial for improving conversions and optimizing your ecommerce website.

Google Analytics, a free and information-rich tool, offers valuable insights into PPC ad performance, site optimization, product descriptions, and visitor behavior.

You can obtain valuable information about site sessions, unique visitor counts, geographic locations, and more.

Additionally, you can set up goal tracking to monitor conversions, such as newsletter subscriptions and purchases.

The best part is that Google Analytics offers a free version, making it accessible to businesses of all sizes.

For those seeking even more advanced features and capabilities, the option of Google Analytics 360 costs $150,000 per year.

9. Conversific


Conversific is a specialized ecommerce analytics tool explicitly crafted for Shopify and WooCommerce stores.

Here's what Conversific can do for you:

  • Identify the most effective marketing channels that drive conversions for your store.
  • Evaluate and enhance product descriptions for improved performance.
  • Uncover valuable insights about your top-performing customers.

Conversific offers a Forever Free plan, giving you the perfect opportunity to give it a try without any hesitation.

In case you need additional features, you can try other available plans:

  • Business – Unlimited stores and 3,000 orders for $29 per month
  • Growth – Unlimited stores and 12,000 orders for $79 per month
  • Scale – Unlimited stores and 30,000/year for $199 per month

10. Bitly


With Bitly, you can swiftly create shortened links, commonly known as bitlinks, and track their performance.

With this tool, you can enhance your brand presence by customizing links for each page on your website, thus, driving more traffic.

Bitly offers a free plan along with 4 pricing packages to cater to your specific needs:

  • The Starter package offers 200 links with QR Codes for $8 per month.
  • The Basic Package, for $29 per month, grants you up to 1,500 branded links monthly.
  • The Premium Package provides advanced analytics and campaigns for $199 per month.
  • The Enterprise Package includes comprehensive data and analytics, personalized onboarding, and dedicated account manager support.

SEO Tools

You can cater to the constantly expanding mobile market by utilizing responsive design and mobile commerce tools.

Unlike other marketing methods requiring reaching out to your target audience, SEO lets potential customers find you when actively searching for products or services related to your business.

11. Ahrefs


Ahrefs operates by scanning search engines and websites to provide you with powerful tools that enable you to:

  • Discover popular search queries on Google and other search engines.
  • Create web content optimized to attract high traffic.
  • Identify potential opportunities for building valuable backlinks.
  • Fine-tune technical aspects of your site content to improve its search engine ranking.

Furthermore, Ahrefs allows you to conduct a comprehensive technical SEO audit on your website, identifying areas for improvement that can lead to better search results.

You can choose between 4 available pricing plans:

  • Lite that starts at $99 per month
  • The standard plan starts at $199 per month
  • Advanced starts at $399 per month
  • Enterprise starts at $999 per month

12. MorningScore


Ideal for SEO beginners, MorningScore simplifies the optimization process.

This tool offers user-friendly suggestions and rewards you with points as your rankings improve. 

These powerful SEO tools can enhance your website's performance, boost search visibility, and help you stay ahead in the competitive online landscape.

MorningScore offers 3 different pricing plans depending on the number of users, keywords, and websites:

  • The growth suite is  $65 per month
  • The professional suite is $125 per month
  • The master suite is $237 per month

Advertising Tools

Advertising plays a pivotal role in driving the growth of any ecommerce business.

To effectively expand your audience and make a more significant impact, it is important to utilize various advertising tools. 

13. Meta Ads


With the ability to target specific audiences based on demographics and preferences, Meta Ads capitalize on existing demand for your products and services, making them an effective advertising tool for Facebook, Instagram, Messenger, and WhatsApp.

Furthermore, it allows you to generate look-alike audiences derived from your email list, further enhancing your advertising efforts.

You have complete control over your ad budget, setting a total amount you wish to spend daily or throughout the campaign.

Additionally, you determine a bid, the maximum amount you are willing to pay for each ad view or desired action the audience takes.

14. Google Ads


Google Ads provides an excellent strategy to increase visibility, attract potential customers, and drive conversions.

Furthermore, you can effectively:

  • Target specific keywords
  • Optimize search ads
  • Launch banner ads
  • Experiment with programmatic ad campaigns and 
  • Take advantage of the benefits of Google Shopping.

Determining the cost of Google Ads for your business is not straightforward, as it lacks a simple, one-size-fits-all answer. 

The pricing varies based on factors such as your industry, customer lifecycle, prevailing trends, and the effectiveness of your account management.


When building your ecommerce strategy, plan carefully and invest in tools and platforms that can scale with your business.

Investing wisely in them can offer a competitive advantage, helping your business stand out amidst numerous online stores.

An intelligent combination of the best ecommerce marketing tools can bolster customer engagement, enhance user experience, and optimize conversion rates, maximizing revenue and profitability.

How Can Myos Help You Grow Sales?

Regardless of your business's success, unforeseen situations can occasionally disrupt your cash flow.

On the other hand, in some instances, things may be going exceptionally well, necessitating team expansion or increased product orders to meet soaring customer demand.

Myos is a reliable asset-based financial provider dedicated to fueling the growth of ecommerce businesses.

With Myos, you gain access to:

  • Stock Financing - Myos assesses the popularity of your goods in marketplaces, not solely relying on your credit history. Use a portion of your inventory as collateral without requiring personal guarantees. Enjoy repayment flexibility based on turnover without fixed rates or hidden fees.

Acquire funding between €10,000 and €2,500,000 for your ecommerce store, whether to fulfill large orders, expand your business, invest in marketing, or cover ongoing expenses.


Join forces with Myos today and discover why over 1,000 ecommerce businesses trust us as their dependable finance partner.

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