April 6, 2023
min read
Written by: 
Nikolaus Hilgenfeldt
Ecommerce Trends

Top 9 Ecommerce Marketing Strategies For Your Business in 2023

The ecommerce era is here to stay. According to recent ecommerce sales growth statistics, the online shopping trend in the entire world is anticipated to expand in the coming years.

Ecommerce sales are expected to grow by 50%, from $907.9 billion in 2022 to $1.4 trillion in 2025.

By 2026, online sales will make up nearly a quarter of all retail sales around the world, Statista predicts.

Now that ecommerce is an established part of the global economy, businesses of all sizes need to get on board. 

Creating an effective ecommerce marketing strategy for your business can be challenging. However, it is well worth the effort. 

With our easy-to-understand plan, you can create a roadmap that will help you boost awareness and increase sales!

Let's start!

What Is an Ecommerce Marketing Strategy?

Ecommerce marketing strategy is a plan that outlines the tactics and techniques an ecommerce business will use to promote and sell its products or services online.

Its goal is to increase visibility, drive traffic to the website, and convert visitors into customers.

An effective ecommerce marketing strategy uses various methods, such as:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Email marketing
  • Content marketing
  • Influencer marketing
  • And more

A well-thought-out strategy also includes a thorough analysis of the target audience, the competition, and market trends. 

By understanding your customer's behavior, preferences, and pain points, you can create targeted marketing campaigns that resonate with them and increase the chances of conversion.

Lastly, you should regularly review and adjust it to align with your goals and objectives.

Why Do You Need Ecommerce Marketing Strategy?

Having an ecommerce marketing strategy is important for several reasons:

1. Increased sales and visibility by attracting new customers and encouraging repeat purchases.

2. By understanding your ideal buyer persona, you can create targeted marketing campaigns that resonate with your potential customers and drive more sales.

4. Improve customer experience by offering personalized recommendations, promotions, and discounts.

5. Get data-driven insights that you can use to optimize your marketing campaigns, improve your product offerings, and enhance the overall customer experience.

By implementing ecommerce strategies, you can adapt quickly to the ever-shifting nature of the market and increase your return on investment.

Ecommerce Marketing Strategies to Consider

Finding the best strategies among the abundance of online advice, tricks, and resources can be complicated.

Thus, we have condensed the following into reliable ecommerce marketing strategies you should try.

1. Leverage Social Media Platforms

Social media platforms are a great way to reach potential customers and build a loyal following. 

You can create social media profiles on Facebook, Instagram, Twitter, and LinkedIn and post regular updates about your products and services. 

You can also use social media advertising to target specific audiences based on their interests, location, age, and other demographics.


Also, many platforms, such as Instagram, now offer features that enable users to purchase products straight from brand profiles without leaving the social media app. 


Bonus Tip: Prioritize TikTok

TikTok's meteoric rise is one influencer marketing managers must recognize if they want to remain relevant in 2023, with a power algorithm acting as a launchpad for countless viral shopping trends. 

As evidenced by the #TikTokMadeMeBuyIt hashtag, TikTok may be responsible for the most diverse product catalog of any social network or the internet overall.

Featuring a wide variety of TikTok videos from influencers and brands demonstrating and talking about new products, the hashtag has accumulated over 6.6 billion views.

The incredible reach of this hashtag, combined with its ability to raise product recognition and boost sales, makes it a must-have for businesses.


It’s even better to use TikTok hashtags that complement #TikTokMadeMeBuyIt to make your posts more available to your target audience.

For example, you can add niche, branded, or content-specific hashtags.

2. Use Email Marketing

Email marketing is a highly cost-efficient way to reach your target audience and convert them into paying customers.

According to recent data, 87 percent of marketers employ email marketing because it provides a more personal form of communication.

You can use it to tell people about new products, give them special deals and discounts, and send them helpful information about your industry.

You can also use email marketing to send personalized messages to your customers on their birthdays, anniversaries, and other special occasions.

Personalized email interactions have long-term benefits in terms of client retention and repeat purchases. 

Bonus Tip: Automate Your Email Marketing Efforts

Email marketing automation tools can help you build your email list, track and monitor your email campaigns in real-time, and nurture your leads.


3. Focus On SEO

Search engine optimization (SEO) means optimizing your ecommerce website to rank higher in search engine results pages (SERPs). 

Your goal is to have your product pages appear in the top 10 results on search engines such as Google, Yahoo, and Bing. 

Another thing you can do is use paid search advertising to target specific keywords and demographics.


Bonus Tip: Best SEO Methods

Some methods to improve SEO are as follows:

  • Keyword research and the incorporation of keywords into page URLs, product descriptions, and blog entries.
  • Creating an enjoyable experience for users and optimizing your website.
  • Obtaining backlinks from other credible websites.


If you do it right, you can appear for popular search terms linked to your products.


4. Personalize the Customer Experience

The ecommerce industry is flooded with either new brands or those transitioning to the online world, creating a highly competitive market.

So, personalization boosts customer loyalty while providing companies with valuable audience insight.

For example, you can use data analytics and customer behavior tracking to do the following:

  • Suggest products to a customer based on what they've looked at and bought in the past, 
  • Offer personalized discounts and deals,
  • Create a unique customer service experience.

For example, Book Depository makes recommendations based on the user's reading and browsing habits.

Bonus Tip: Offer Customer Loyalty Programs

Over time, customer loyalty programs can increase customer lifetime value (CLV) and build strong brand advocates.

You can choose from various loyalty programs, but those that are consistent and offer value to the consumer are more likely to succeed. 

For example:

  • Special offers, discounts, and birthday bonuses
  • Experiential rewards and VIP benefits
  • Special interest clubs
  • Viral social media contests.

5. Leverage Influencer Marketing

Influencer marketing is a growing strategy for brands looking to reach a particular audience through someone the community already trusts.

You can give free products or make sponsorship deals with influencers in exchange for reviews, promotions, a third-party perspective on the product, and greater brand reach

Bonus Tip: How to Choose The Right Influencer Campaign

Here are some helpful points to consider when choosing the right influencer campaign:

  • Define your audience
  • Make a clear goal
  • Define the right influencer channel
  • Find a suitable influencer for your business
  • Don't be afraid to experiment with different content
  • Track how effective your campaign is and act accordingly.

6. Cross-sell and Upsell Your Products

When a potential customer shows interest in a specific product, upselling suggests upgrades, more expensive products, bundles, or package deals. 

For example, if a customer is about to check out with a low-end phone, you can offer an upgrade to a mid-range or premium phone. It will result in increasing your average order value.


Conversely, cross-selling is another way to boost sales by recommending complementary products to your customers.


As a result, you can entice buyers to spend more money on their purchases through these methods.

7. Include Live Chat Assistance

Customers do not want to wait for a response when encountering an issue with a website, app, product, or service. 

The longer they wait, the more likely they will leave your site and search for what they seek elsewhere.

So, by offering live chat support, you will show that you respect your customers’ time.


Furthermore, along with giving prompt answers, modern live chatbots can communicate proactively with visitors. So, for example, you could include a message inviting users to join your email list in exchange for a discount on the item they're looking at.

Bonus Tip: Make Use of an AI Ecommerce Chatbot

An ecommerce chatbot is an AI-powered intelligent virtual assistant solution that online retailers can implement to engage customers at every stage of their journey.

When shopping online, most customers search for deals and bargains.

An ecommerce chatbot can instantly alert prospective customers to discounts or special offers or redirect them to the appropriate sections of the site.


For example, Sephora's virtual assistant is a very innovative tool that lets people try on makeup before actually buying it.

8. Use Advertising Campaigns

PPC advertisements frequently target ad space on search engines, social media platforms, or websites. 

These advertisements are effective because they target ready-to-buy customers and can result in higher sales than organic marketing. 

The ability to target campaigns with PPC advertising is a significant advantage. You have complete control over who you advertise to and the type of ad that appears. 

You can also use retargeting ads to encourage people who have previously viewed specific landing pages or ads to buy on your site again.

Bonus Tip: Different Types of PPC Marketing Campaigns

1. Google – You can buy various kinds of ads here, such as Text or Shopping ads, to appear in multiple parts of the search engine.

To illustrate, let's say you run a shoe shop and just got a shipment of brand-new boots. The leather uppers mean that the shoes can withstand some moisture. 

Keywords like "best autumn boots" could be used to build a targeted ad group.

That's great news because your ads are getting in front of potential customers who are actively searching for your products.


2. Display ads can show on any website or app in the network of the ad system.


3. You can also use the PPC strategy on social media platforms such as Facebook and Instagram.


9. Secure Stable Cash Flow

Paid advertisements, email marketing automation tools, stocking and launching new products, and many other marketing activities demand a budget.

So, even though you have all your marketing activities mapped out, securing cash flow is the first significant obstacle to overcome before you put them to work.

And another vital metric that contributes to it is the cash conversion cycle.

It measures how quickly your business can turn cash on hand into inventory and then back into cash

In a perfect world, this cycle should be short, which means less money is tied up in accounts receivable and inventory.

In reality, it truly depends on various factors, sometimes ones you can’t control.

Pro Tip From Myos

Myos is a financial provider that helps ecommerce businesses grow or bypass challenging times that can occur to any business.

With smart financial solutions, Myos offers from  €10.000-2.500.000 that you can use for different purposes.

Stock financing allows you to obtain much-needed working capital in exchange for a portion of your products as collateral. 

You can put the money to good use by investing in marketing campaigns, launching new products, or expanding your team.

Without personal guarantees or credit checks, you can use this additional liquidity to focus on the growth of your business however you see fit.



Although there's no universal approach to ecommerce business marketing strategies, not having a plan in this fast-growing market can be a significant risk for any business.

If you want to boost your ecommerce brand, it's time to take action and implement one, two, or more ecommerce strategies that work best for your business.

Another thing to consider when planning an ecommerce marketing strategy is inflation.

Consequently, buyers will be more active in pursuing sales, discounts, and other cost-cutting measures. 

As a business owner, inflation will affect you, too.

Thus, you will have to modify your product lines to accommodate customers' preferences and price points. 

To keep business running as usual or even get extra help, ensure your finances are in order by maintaining a positive working capital or applying for an adequate funding source.

What Makes Myos Financing Unique?

Myos financing is tailored to meet the specific needs of ecommerce business owners.

And we understand there is no time to spare in a fast-paced industry such as ecommerce.

With Myos, you can enjoy the following benefits:

  • The fast and online application process
  • No background check, business plan, personal guarantee, or unnecessary paperwork
  • Flexible repayment terms to 24 months
  • No fixed costs and no early-payment penalties
  • Customer-friendly support, with a personal account manager available at any time.

 Sign up with Myos today and unlock your business potential!


What Are Ecommerce Marketing Strategies?

Ecommerce marketing strategies use promotional tactics to draw visitors to an online store. However, an effective marketing plan combined with an engaging website can help businesses convert visitors into paying customers, retain them, and improve their total customer lifetime value. 

What Are the 5 Best Ecommerce Marketing Strategies?

The best ecommerce marketing strategy depends on your business goals, but the following are the most common: 

  • SEO
  • Influencer marketing
  • PPC marketing
  • Email marketing
  • Social media marketing.

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