November 10, 2023
min read
Written by: 
Nikolaus Hilgenfeldt

47 Essential Cash Flow Statistics to Know in 2024

Few metrics hold as much significance and power in finance as cash flow statistics.

No matter if you are a seasoned business owner or someone simply looking to manage their finances better, understanding the intricacies of cash flow is a fundamental skill.

It's the lifeblood of any financial ecosystem, serving as a barometer for an entity's fiscal health and sustainability.

Cash flow statistics are your go-to toolkit for fine-tuning your budget, assessing a company's fiscal health, or evaluating investment opportunities.

So, let's dive in and discover how this financial compass can guide you toward more thoughtful and prosperous financial decisions.

Cash Flow Management and Its Impact

To shed light on this crucial financial topic, we've compiled extensive cash flow statistics illustrating the various facets of cash flow management and its far-reaching implications.

I Cash Flow Management Benefits Statistics

1. Surprisingly, 80% of workers prioritize job benefits over higher pay when deciding where to work.

2. Although a good salary matters, benefits are also crucial. Employee benefits can boost loyalty, focus, productivity, and attendance and make hiring easier.

Benefits are especially vital for employee loyalty:

  • 60% of employees believe benefits are important for staying loyal to their employer.
  • 72% of employees think that being able to choose their benefits makes them more loyal.
  • 36% of employees say that improving their benefits would make them stay in their job.

3. According to the Robert Half Salary Guide research report, health insurance is the most sought-after benefit for job seekers. Health insurance typically covers medical expenses for employees and their families, including doctor and hospital visits, mental health support, as well as vision, dental, and prescription drugs.

II Cash Flow Management Marketing Statistics

4. Reports indicate that diverse companies are 70% more likely to tap into new markets. In comparison, 39% believe diversity and inclusion provide a competitive edge.

5. Regardless of their generation, employees tend to strongly favor in-person meetings for communicating with their colleagues. More than 80% of Gen X and Millennial workers consider face-to-face meetings crucial for nurturing work relationships, ranking them higher than phone calls, emails, instant messaging, texting, social media, and video chats.

6. On average, marketing budgets account for 11.2% of a company's revenue, and digital marketing spending is rising.

7. A survey found that 93% of the most successful B2B companies are highly committed to content marketing, and 24% of marketers plan to increase their investment in this area.


8. As ecommerce and digital platform usage continue to expand, companies worldwide will invest substantially to engage consumers during purchase and decision-making.

By 2025, advertising is expected to become the largest category, surpassing consumer spending.

With an 8.1% growth in 2022, internet advertising plays a significant role in driving this growth. From 2022 to 2027, global advertising revenue will increase from US$763.7 billion to US$952.6 billion, reflecting a 4.5% annual growth rate.

This growth trajectory positions advertising as the first of the three major E&M categories to reach a yearly revenue of US$1 trillion. Internet access, the third major category, will outpace consumer spending in 2026.

9. Among 85 small business owners and marketers surveyed, 52% reported monthly marketing expenditures ranging from $5,000 to $15,000.

10. Many marketers anticipate budget growth in 2023 despite the looming recession.

11. Despite the challenges of reduced venture capital and rising costs, most FinTech brands are not cutting back on marketing spending. 87% of CMOs in the report plan to either increase or maintain their marketing budget in 2024.

III Cash Flow Management Software Statistics

12. Cloud Accounting Adoption:

  • 94% of accountants have adopted cloud accounting.
  • 67% of accountants prefer cloud accounting over traditional systems.
  • Businesses using cloud accounting systems acquire five times more customers than traditional firms.

13. Small Business Accounting:

  • 14% of small business owners believe accountants can do more to reduce their taxes.
  • 60% of small business owners feel they aren't very knowledgeable about finances.
  • The cost of an accountant for a small business varies from $20 to $100 per hour.

14. Accounts Payable:

  • In the UK, over 70,000 people work in accounts payable.
  • Accounts payable automation software pays for itself in 6 to 18 months.
  • Accounts payable automation software users save an average of one hour per day.

15. Forensic Accounting:

  • There are 37,596 forensic accountants in the US.
  • Forensic accountants' salaries average $86,267 nationwide.
  • $3.7 trillion of revenue is estimated to be lost annually due to fraud.

16. Accounting Employment:

  • The accounting workforce comprises 1.96 million people.
  • The 2019 median salary for accounting workers was $71,550.
  • 59.7% of accountants were female in 2020 in the US.

17. Accounting Software:

  • Almost 75% of accounting tasks can be automated with accounting software.
  • The global accounting software market will be valued at $11.8 billion by 2026.
  • 38% of businesses avoid accounting software due to security concerns.

18. Accounting Services Trends:

  • Top additional skills for accountants include technology literacy (57%).
  • Accounting and bookkeeping are top services provided by 79% of accounting firms.
  • 29% of automated technology is used in accounting.
  • 92% of accountants feel they are not future-ready.

IV Cash Flow Management and Business Success Statistics

Cash Flow Challenges and Business Failures:

19. Cash flow problems are responsible for 82% of business failures in the United States.

20. Notably, these financial challenges affect 48% of Generation Z individuals who are racial or ethnic minorities.

21. Analysis reveals that 82% of small businesses falter due to inadequate cash flow management or a lack of understanding of cash flow itself.

22. Furthermore, a survey on cash flow data indicates that 34% of small and medium-sized businesses receiving late payments resort to overdrafts to meet their financial obligations.

Business Owner Concerns and Employee Payment Issues:

23. Worryingly, 69% of small business owners find concerns about cash flow keep them up at night, highlighting the gravity of the issue.

24. Over 43% of small business owners admit to being at risk of failing to pay their employees on time, reflecting the real-world impact of cash flow problems.

25. A striking 82% of small and medium-sized enterprises (SMEs) are likely or very likely to explore new funding sources.

V Cash Flow Impact on Business Survival

Survival and First-Year Success:

26. Surprisingly, even with a promising start, 91% of small businesses may not reach their fifth year of operation due to cash flow challenges, emphasizing the long-term impact of financial management.

27. Alarmingly, only 52% of small businesses reported positive cash flow in June 2019, and payments were often delayed by an average of nine days, adding to cash flow strain.

28. Bacs Payment Schemes Limited conducted a study to determine the economic impact of delayed payments on the UK:

  • 34% of small and medium-sized enterprise (SME) owners facing late payments resort to overdrafts to cover their monthly expenses.
  • SMEs collectively spend approximately £4.4 billion on administrative costs associated with pursuing overdue payments.
  • 11% of SMEs grappling with unpaid invoices find it necessary to hire personnel to pursue these outstanding payments actively.

VI Common Cash Flow Issues and Solutions

Payroll and Taxation Challenges:

29. Taxation and accounting are frequently cited as the most challenging aspects of running a business by 40% of small business owners.

30. Interestingly, different business types come with varying monthly operational costs, illustrating the need for tailored financial strategies.

31. Despite being profitable, many businesses struggle due to insufficient cash reserves, underscoring the importance of proactive financial planning.

Diversity in Business Management:

32. Companies with diverse management teams have reported an impressive 19% increase in revenue, demonstrating the positive impact of inclusivity and varied perspectives.

33. In the United Kingdom, a 10% increase in gender diversity among top management teams corresponds to a remarkable 3.5% rise in profits before interest and taxes.

34. Astonishingly, 13% of staff members monitor how often senior managers address issues of diversity and inclusion during meetings, highlighting the evolving role of leadership in fostering a diverse workplace.

35. As a McKinsey report highlights, businesses with diverse boards experience improved earnings and benefit from a diverse workforce and management.

VII Miscellaneous Business and Financial Statistics

Small Business Operations and Expenditure:

36. Payroll management software is projected to witness a substantial 9% growth over the next six years, reflecting evolving business needs.

37. Surprisingly, 6% of businesses polled have automated their payroll processes, highlighting the potential for efficiency gains in financial operations.

Workforce and Remote Work Preferences:

38. A comprehensive overview of the latest remote work data for 2023 shows work preferences:

  • 1 in 5 people have jobs requiring on-site presence, like restaurant roles.
  • Of those with remote work options, 27% favor full-time home-based work.
  • Only 17% of flexible jobs desire to work exclusively in an office.
  • The most popular choice is hybrid work (52%), combining office and remote work.
  • Younger individuals (16-24) are least likely to choose full-time remote work.
  • Those aged 55 and over are most inclined to prefer full-time remote work.
  • Most respondents aged 16-45 prefer hybrid work.
  • Over 60% of the youngest workers (16-24) prefer hybrid work.

Entrepreneurship and Small Business Financing:

39. Small businesses' financing needs and challenges vary significantly, with diverse sources of capital and financial hurdles to overcome.

40. Entrepreneurs who own a house are 10% more likely to start a business, showcasing the role of personal assets in entrepreneurship.

41. Small businesses play a crucial role in job creation, with a significant portion of new jobs coming from them.

42. The majority of business owners express confidence in their companies, reflecting optimism in the small business sector's resilience and growth prospects.

43. The top challenges identified by small business owners include cash flow management, tax compliance, and market demand.


44. A significant portion of the British workforce (64%) aspires to become entrepreneurs. Still, financial worries and funding limitations can be significant deterrents.

45. A substantial 37% of small business owners have contemplated shutting down their businesses in the past year due to late payments, emphasizing the impact of cash flow issues on entrepreneurial endeavors.

46. The wholesale and retail sector employs nearly 18% of the UK workforce, with 46% of its employees in small or medium-sized enterprises. In 2022, 50% of UK industries saw business growth. Still, the information and communication sector faced an 8% decline due to increased overall cost of living crises.

Future of Small Businesses

47. 65% of small businesses prioritize technology like AI for automation.

  • By 2025, 80% of personalization projects will be discontinued due to a lack of ROI.
  • Online and digital channels, such as contactless cards and mobile payments, saw growth in small businesses in 2020.
  • Remote work is expected to increase by 13.5% even post-pandemic.
  • Customers will seek more value and efficiency from their spending decisions.

Wrapping It Up

Assuming you're considering creating a new business or have just taken the plunge, you'll undoubtedly have to set aside resources for your startup's initial establishment.

This might encompass expenses such as the acquisition of machinery, web design expenses, or the payment of a security deposit on an office rental.

At the outset, seeing more money flow out than in is a typical occurrence.

A critical skill to master to adequately fund your business without sacrificing necessary funds is effectively managing your cash flow to cover costs and maintain enough reserves to keep your business alive.

Alternatively, exploring financing options like Myos asset-based financing can be a viable solution for those with budget constraints.

What Can Myos Offer?

While small business ownership may present challenges, focusing on the positive aspects is essential.

Businesses with strong cash flow are better equipped to seize opportunities for growth and expansion, as they have the financial resources to invest in new ventures, acquisitions, or innovations.

In times of difficulty, we can all benefit from a helping hand.

Myos offers additional working capital, versatile in its use, whether for covering transportation expenses, launching new products, preparing for high-demand seasons, or marketing your store.


Irrespective of your goal, you can attain it with funding ranging from €10,000 to €2,500,000 without needing a credit check or personal guarantee.

Myos financing is especially advantageous for ecommerce sellers:

✔️ Flexible repayment terms of up to 12 months allow you to return the funds at your convenience without hidden fees or early payment penalties.

✔️ We maintain confidentiality by refraining from contacting suppliers or customers, safeguarding your competitive edge.

✔️ No collateral or personal risk is involved.

✔️ A straightforward application process, free from needing business plans, annual reports, or letters of intent.

✔️ Rapid funding is available in as little as 72 hours.

✔️ Accessible customer support is consistently at your service.


So, don't hesitate! Sign up and get a free, non-binding offer today!

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